John Sculley On Steve Jobs

Full transcript of the interview with John Sculley on the subject of Steve Jobs. By Leander Kahney

"He always looked at things from the perspective of what was the user’s experience going to be? But unlike a lot of people in product marketing in those days, who would go out and do consumer testing, asking people, “What did they want?” Steve didn’t believe in that.

He said, “How can I possibly ask somebody what a graphics-based computer ought to be when they have no idea what a graphic based computer is? No one has ever seen one before.” He believed that showing someone a calculator, for example, would not give them any indication as to where the computer was going to go because it was just too big a leap."

http://www.cultofmac.com/john-sculley-on-steve-jobs-the-full-interview-transcript/63295

http://en.wikipedia.org/wiki/John_Sculley

http://en.wikipedia.org/wiki/Steve_Jobs